Client
DACIA
Category
Motorcycle Design
Based on the latest known design concepts from the Dacia brand, the language of an essential, robust, and eco-smart vehicle, designed to navigate urban environments with ease.
To start, the motorcycle design work involved finding a segment where it would make sense. This required a market analysis and a study of competing motorcycle design to define the technical aspects of this electric motorcycle (handlebar height, seat height, etc.).
As motorcycle Designer, I always try to include the technical elements into the motorcycle design. At the end, it creates an harmony between each element.
Based on an electric motorcycle package, I had an advantage thanks to the battery, allowing me to integrate it as a seamless element of the overall motorcycle design. At the same time, I wanted to stay true to the DNA of the concept presented by Dacia: using simple and efficient surfaces that create a balanced mix between product design and motorcycle design.
