Client
CANYON
Category
Motorcycle Design
Imagine how Canyon Bicycles could expand its segment. In recent years, a new category has emerged on the market, positioned between electric bicycles and small motorbikes. As an off-road specialist, Canyon could enter this market and bring a fresh DNA to the motorbike design segment, leveraging its strong brand identity: [...]
Something bold, pure, minimal, and technological.
The second motorbike concept was the closest to what the brand represents today—something closer to what we know from Canyon bikes: light, strong, and a statement in itself, with well-defined lines highlighted by a clean frame that stands out at first glance.
aditionally, I had fun to show you what could be a development process for this kind of motorcycle design process.
Let's discover : some motorbike visualisation made for the motorbike clay modeling, the workshop where all the motorbike is assembled and so on…
